Placing Product in Your 30 Rock

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In this age of TiVo (did I capitalize the right letters?) advertisers are being increasingly forced to outsmart what used to be a semi-docile, sometimes captive audience. They always wanted to trick you into buying something. Now they really want to trick you. And they’ve enlisted some major (stars’) help. Check out this fantastic article in New York Magazine’s online edition about the lengths some Mad Men will go to snag your eyeball.